Website content writing is a term that has come into common parlance in recent times, in no small part due to the increasing presence of eCommerce and internet marketing as a whole.
In essence, website content writing is the term used to refer to the process whereby content articles are specifically written for a website, in order to provide marketing and raise the corporate profile of the website.
One of the key features of website content writing is that it makes use of SEO or search engine Website Content Writing. Website content often factors in SEO factors including keywords and keyphrases. SEO keywords and phrases are relevant words and or phrases associated with the overall topic and material of the website, and are typically used to ensure that the website ranks higher on the search engines. This in turn, means that your “traffic” (the number of internet users who visit the website during any given time period) can potentially be increased.
A common dilemma that is faced by professionals involved in the website content writing industry is making a decision as to whether they are writing exclusively for the search engines, or for human readers. The reason that this is of significance is due to the fact that there are different expectations, (which are often conflicting), hence the need for writing content for SEO or readers.
Search engines will favour a higher keyword density (which should not be ‘over stuffed’) and a narrowly constructed article which satisfies certain technical competencies, with the readability and informative nature of the article serving as a mere appendage and afterthought to the main objective.
Articles for a human audience on the other hand will need to have impeccable degrees of grammar and informative content, meaning that this indirectly places a greater degree of strain upon the website owner with regards to the final choice of applicant writer that they choose to side with.
There is a middle ground though, writing an article for readers while also considering the search engines can result in very good content writing.